We're launching a clothing brand that tells a story: the story of our planet's wildlife. Not just any story, but one that will help save our planet's precious birds.
The Spix Macaw inspires our first product. This critically endangered bird has been decimated by habitat loss and poaching. According to the ACTP Association, there between 162-180 Spix's Macaws in captivity and only 8 Spix's that were released into the wild increase the population and re-introduced the specie back into their habitat after more than 20 years.
The Details
Color theory
The Spix Macaw is a stunning bird. The colors of this macaw are unique because they are not found in any other bird species. The coloration can vary depending on the individual bird's age, sex, or location.
Its body is a mixture of blue hues, including a light blue head, light blue underparts, bright blue top parts, wings, and tail. The tail and wings' undersides are also black.
When choosing colors for our shirts, we don't mess around. We know that there are thousands of colors to choose from and that every single image has its unique lighting, focus, and tint.
It's easy to get lost in the millions of different pixels, but we've done all the heavy lifting for you. We know that choosing just one shade can be difficult, so we've selected a range of colors that match Spix's Macaw colors.
"We searched for the brightest, most vibrant colors that matched the Spix Macaw's feathers. We looked at thousands of pixel colors and picked the ones that would make you feel like flying through a rainbow."
Materials
Made with 100% Supima Cotton
Because Supima cotton is twice as robust as ordinary cotton, the resulting items are incredibly durable. Longer fibers are more durable and maintain their shape for longer-lasting fashion and home products because they resist pulling, breaking, and tearing.
Due to its exceptionally long staple length, Supima is inherently softer and more opulent. The length of the fiber results in softer, pill-resistant fabrics with smoother, cleaner yarns; for this reason, products will have a luxuriously soft feel and continue to get softer over time.
The more delicate strands of Supima absorb color with a thorough, long-lasting penetration. As a result, the product has superior color retention to typical kinds of cotton. Wash after wash, Supima products maintain brightness, offering you many years of use.
“Supima is able to authenticate its cotton across the entire supply from the fiber and yarn to the fabric and finished product at retail. This complete transparency enables an open dialogue about all relevant facts, including point of origin, sustainability, and social and economic responsibility aspects. Supima’s transparency is based on forensic science analysis of the natural fiber itself revealing its place of origin.
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— Supima.com
Branded Corozo Buttons
Renewable Resource: It does not require cutting down trees because the buttons are made from the tree's nut. Once mature, the Tagua nut trees can produce 15 – 25kg of nuts annually for 100 years.
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The organic fibers that makeup Corozo are coiled very tightly, giving our buttons remarkable durability and scratch resistance.
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Natural Material: Corozo buttons decompose more quickly than plastic buttons, lowering the amount of plastic waste in the ocean and landfills.
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Incentives to Protect The Rainforest: Banana plantations and cattle ranches, two businesses that frequently result in rainforest deforestation, can yield up to five times as much revenue as natural rainforest products like Corozo.
One of the many reasons we utilize corozo buttons in our designs is their adaptability and biodegradability, which make them perfect for use in sustainable textile production.
Eco-friendly Dyes
We are working with dye businesses that only utilize natural dyes. They have always been dedicated to raising awareness of the environment. They always incorporate sustainable practices into their business practices and strategies.
Compostable Tags, Labels and Packaging
We believe in sustainable and zero-waste packaging and label, so we're working hard to ensure our products use eco-friendly materials that are good for the environment.
We're proud to be a part of the movement toward sustainable packaging and hope that you'll join us in making an effort to reduce waste.
Beakwings is on a mission to provide quality products without compromising the integrity of our planet.
Mission and Goals
Our mission is to help associations that work diligently to preserve and care for threatened birds by offering financial help through selling our products. We have pledged a percentage for every garment sold to help with the Spix Macaw project.
Our vision is to create advocates and spread the word in their groups, communities, schools, universities, and work environments. You will automatically become an advocate primarily for the most threatened species by wearing our clothes. Another pillar of our vision is creating partnerships with associations worldwide to support their cause.
I'm so excited to share this dream to the world. I had a vision years ago and now it's becoming a reality. I really appreciate your help for supporting Beakwings.
I know it can be difficult to support small, new businesses like this one, so thank you for taking the time to learn about us and consider joining us on this journey!